Soak up the sun-drenched spirit of Summer 2024 as we dive into the season’s most iconic trends. From chunky highlights with bold strokes of lighter hair, mismatched owala lids, sun-kissed tan lines, and vibrant, summer-themed bikini baskets – all while soaking up the “Euro-Summer” vibe.
Top it off with 360 by Carli XCX playing while wearing oversized shades, beachy waves, and a radiant, sun-kissed glow to complete the effortless, laid-back aesthetic everyone was wearing this summer. But the trends didn’t stop there – the “clean girl” aesthetic and the universal Adidas Samba also made their mark on the season. Get ready to dive into the best trends of Summer ’24.
Fashion Trends: Highlights, Boxer Shorts, & Sambas
This summer, Ins included soccer jerseys, jorts, and most popularly Adidas sambas. Some trends catch on like wildfire as if one day the whole world woke up and decided, “Yep, we all love this now” — and that seems to be exactly what happened with Adidas Samba shoes. Junior Seon Rigg and Brenda Fuxman, wearing Sambas on campus, express how they love the style of the Sambas and how they got them because of the trend.
Beyond the Sambas, Summer 2024 also saw a resurgence of chunky highlights, with bold strokes of lighter hair adding dimension and a sun-kissed look. Boxer shorts also emerged as a surprise hit, with their relaxed, effortless vibe perfectly capturing the carefree spirit of the season.
Essentials: Owalas & Rhode Beauty
Owala water bottles have become the must-have accessory of the year. Scrolling through social media, you’ll spot these vibrant, quirky bottles in the hands of influencers, fitness enthusiasts, and eco-conscious consumers alike. Freshman Emma Betancourt raves, “I really like it because it has a straw.” She has even recommended the bottle to her friends, further fueling the trend.
“BRAT” Summer
Inspired by British singer Charli XCX’s hit album “BRAT,” which debuted at #3 on the Billboard charts, the brat summer look embraces a sense of youthful imperfection. This playful, unapologetic attitude aligns with other TikTok-fueled trends like feral girl summer and rat girl summer, all of which signal a collective yearning to break free from the constraints of perfection.
By embodying this brat-inspired attitude, people reclaim their right to be a little rough around the edges, to let their inner “brat” shine through without fear of judgment.
